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Baires Grill Brings Argentina’s Passion for Football and Steak to NYC
Baires Grill NYC, Lionel Messi’s favorite restaurant, is bringing Argentina’s two greatest passions, football and food, straight to the heart of Manhattan as the official restaurant of Argentina’s National Soccer Team (AFA) for the 2026 FIFA World Cup.
This partnership isn’t just about branding; it’s about inviting fans to live the Albiceleste spirit through authentic Argentine cuisine and match-day experiences that feel like home. With themed events, special décor, and the unmistakable energy of the world champions returning to defend their crown, every visit becomes a celebration of the “Scaloneta,” the beloved nickname for our national team under coach Lionel Scaloni.
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In Argentina, steak is a national treasure. From the grassy plains of the Pampas to the asados that bring families together on Sundays, Argentine beef is world-renowned for its flavor, tenderness, and tradition.
At Baires Grill, the parrilla is the heart of the experience, with signature cuts like asado, entraña, bife de chorizo, ribeye, vacio, picanha, and filet mignon grilled to perfection. Each cut is treated with respect, seasoned simply to let the meat speak for itself, and served in portions that encourage sharing.
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Alongside the steak, the menu offers meat empanadas baked or fried to golden perfection, gooey provoleta, the comforting milanesa napolitana, pastas that nod to Argentina’s Italian heritage, and lomito sandwiches that turn lunch into an indulgence.
Since 2014, under the leadership of Martín Koenig, Gustavo Abudiab, and a team of investors including Emmy-winning producer Natalia Denegri, Baires Grill has become the leading Argentine steakhouse brand in the United States. With nine locations, including Miami, Fort Lauderdale, Orlando, and New York, the restaurant is a cultural ambassador for Argentina, offering premium cuts, traditional recipes, and the warmth of Argentine hospitality under the direction of Executive Chef Andreina Protti.
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The alliance with AFA comes at the perfect moment, as millions of Argentines living or traveling in the U.S. prepare to cheer for the reigning world champions in 2026. Fans can expect match-day menus, themed decorations celebrating the team, and events featuring sports legends and cultural icons.
“This agreement strengthens AFA’s presence in a key market like the U.S. and lets us offer unique experiences in every Baires Grill location,” says AFA’s Commercial and Marketing Director, Leandro Petersen. Denegri adds: “This alliance with AFA celebrates our roots and lets us bring Argentine pride to every corner of the U.S. We want every visit to Baires Grill to connect with our culture, our passion, and our identity.”
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Stepping into Baires Grill NYC feels like crossing into Buenos Aires. Warm wood tones, dim lighting, and subtle design touches echo the city’s timeless charm. The wine list is a love letter to Argentina, with Malbecs from Mendoza, bold blends, and crisp whites that pair beautifully with the parrilla’s smoky flavors. The cocktail menu offers local twists like the Malbec Sour, alongside classics like the Old Fashioned or Espresso Martini.
With plans to expand to 10 franchises in the next five years, Baires Grill is solidifying its role as the meeting point for fans who want to unite around steak, wine, and the beautiful game. During the 2026 World Cup, expect the restaurant to become a home base for anyone wanting to feel the roar of the Scaloneta and the comfort of a perfectly grilled steak, a true taste of Argentina, thousands of miles from the Pampas.
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Use the exclusive code vickymezqui20 to join the celebration and enjoy a special offer during your visit!
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