Bad Bunny’s Sapo Concho Plush Just Replaced Labubus

It began as a small detail on Bad Bunny’s hip: a plush toy, dangling casually from his pants during a performance. But this wasn’t just any accessory. It was a frog. Not just any frog, but the sapo concho, Puerto Rico’s endangered toad, a species that hides away in the forests and only comes out to breed when the rains fall.

What started as a subtle nod quickly exploded into a full-blown cultural frenzy. Within hours, the sapo concho had gone from an onstage companion to the newest internet obsession. Goodbye, Labubus. Hello, sapo concho.

¿Ya pediste tu Sapo Concho? 🐸

¿Cuál quieres que te toque? ❤️ pic.twitter.com/Wx3bOkRRBO

— Bad Bunny HQ (@BBPRTV) September 8, 2025

For some time now, Labubus figurines (the sharp-toothed, eerie-yet-cute creations of Hong Kong artist Kasing Lung) have dominated the collectible market. Like Funko Pops, Hello Kitty, or Sonny Angels before them, they inspired global hype, long lines, soaring resale prices, even thefts and security warnings. But in the blink of an eye, Bad Bunny’s amphibian stole the spotlight, reshaping the rules of collectible culture.

Unlike the Labubus, the sapo concho brings something deeper. Sold at $35 in limited-edition blind boxes, each plushie arrives as a surprise, with six different versions waiting to be discovered: a boxer, a basketball player, a baseball player, a jíbaro (Puerto Rico’s traditional rural farmer), a musician, a soccer player, or a coffee grower.

The thrill of not knowing which one you’ll get, a strategy borrowed from the world of Japanese collectibles, made it irresistible. The official Bad Bunny merch store warned in bold letters: “Available for a limited time. Once it’s gone, it’s gone.” One order per customer, two frogs max. Delivery times? Up to ten weeks. Fans didn’t hesitate. The sapo concho sold out almost immediately.

¡Se fue!

El Sapo Concho está oficialmente Sold Out. 🐸❤️‍🔥 pic.twitter.com/r7lmM6mZPx

— Bad Bunny HQ (@BBPRTV) September 10, 2025

But the story of this plushie isn’t just about commerce. The sapo concho has become a symbol of identity, resistance, and cultural pride. Bad Bunny had already chosen the frog as the central character of his latest album, DeBÍ TiRAR MáS FOToS, released this past January.

In doing so, he transformed an endangered species into a cultural icon, one that resonates with the island’s struggles against gentrification, mass tourism, forced displacement, and the looming threat of climate change. A toy, yes, but also a political statement wrapped in soft fabric.

The sapo concho’s first major stage moment came during No me quiero ir de aquí, Bad Bunny’s record-breaking residency at the Coliseo de Puerto Rico. For three months, more than half a million fans packed the venue, each show sold out, each performance buzzing with anticipation. When the sapo appeared, it wasn’t just a gimmick. It was a rallying point, part mascot, part mirror of Puerto Rico itself.

 

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A post shared by Benito Antonio (@badbunnypr)

And then, as quickly as it had arrived, it was gone. The official store confirmed what many feared: every single sapo concho had been claimed. For those lucky enough to snag one, it will arrive in the coming months. For everyone else, the frenzy only grows online, where the frog is already being hailed as the next great collectible, one that just might dethrone the Labubu.

Bad Bunny didn’t just sell a plush toy. He sold a story, a heritage, and a cause, all stitched into the belly of an endangered frog.