Bad Bunny’s Marketing Is on Another Level—Here’s Why!

Bad Bunny is on a whole other level when it comes to marketing. In the past few weeks, with the release of his album ‘Debí tirar más fotos’, he’s proven that promoting music isn’t just about putting out songs anymore, it’s about creating an unforgettable experience for fans. Let’s dive into everything he’s done and why it’s been so effective.

View this post on Instagram

A post shared by LatiNation Media (@latinationmedia)

DTmF Marketing Campaign

It all started with a hint: the letters “DTmF” and a cryptic date in the video for El Club. Later, in December, he released Pitorro de Coco and officially revealed the album title. But the coolest part? How he got fans involved in figuring out the names of the tracks—through Google Maps! Fans could follow geographic coordinates and uncover song titles like Voy a llevarte pa PR or Eoo. A brilliant mix of tech and creativity, right?

View this post on Instagram

A post shared by Spotify (@spotify)

Bad Bunny actualiza parte de su tracklist con algunas coordenadas

Las coordenadas son de lugares en Río Piedras, Ponce y el Puente Roto en Río Grande Se viene algo prontoo? pic.twitter.com/0SzkHBkUOm

— carloxx iván (@itscarlosivan) December 30, 2024

This wasn’t just a fun digital puzzle, it also connected fans to the heart of Puerto Rico, which is a big theme in the album. By linking the music to specific locations, he turned the album launch into an adventure for fans, making them feel more connected to the process. And, of course, Bad Bunny didn’t stop there.

DEBÍ TIRAR MÁS FOTOS (HASTA AHORA)

2 – VOY A LLEVARTE PA PR
3 – BAILE INOLVIDABLE
5 – WELTITA
7 – EL CLUB
8 – KETUTECRÉ
9 – BOKETE
10 – KLOUFRENS
12 – SANSE? (FIESTA?)
13 – PITORRO DE COCO
15 – EOO
17 – LA MUDANZA

Track 1?
Track 4?
Track 6?
Track 11?
Track 14?
Track 16? pic.twitter.com/wWX8SfTDjj

— Bad Bunny Network (@badbunnynetwork) January 1, 2025

Another of the most unique elements of Bad Bunny’s marketing campaign was the use of guagüitas plataneras, the small trucks traditionally used to sell fruits and vegetables in Caribbean neighborhoods. These vehicles, decorated with imagery and messages tied to his album, appeared in Puerto Rico, Spain, and other locations, instantly catching people’s attention.

Bad Bunny “Debí tirar más fotos”

Madrid
Puerto Rico pic.twitter.com/2kPa3w2qWV

— Tendencias de España (@viralenspain) January 6, 2025

Unexpected Strategies

One of the standout moments was when he made an appearance as a guest news anchor on NotiCentro Al Amanecer, a morning news show in Puerto Rico. But he wasn’t just there to promote his album—he actually got involved in reporting the news, interviewing guests, and showing that he can move from music to journalism with ease. His authentic style and humor made this segment a memorable one.

View this post on Instagram

A post shared by Noticentro por Wapa (@noticentrowapa)

He also made an appearance on Alexandra a las 12, a popular TV show, where he turned the usual format upside down. During his time on the show, he discussed his music, his family, and even future aspirations like becoming a father someday. These appearances gave fans a glimpse into his personal life, allowing them to connect more deeply with the artist beyond just his music.

“Mi alma, mi corazón, están enterrados en Puerto Rico” ❤️ Jacobo y Bad Bunny comparten tierno momento en el estudio de #NotiCentro Al Amanecer y reflexionan sobre #DtMF pic.twitter.com/66CWkBNQbr

— NotiCentro (@NoticentroWAPA) January 7, 2025

On The Tonight Show with Jimmy Fallon, he pulled off something totally unique: bringing a traditional Puerto Rican parranda (a festive musical tradition) to the studio and even singing together undercover in the New York subway. He sang with Fallon, shared cultural pride, and even got him to try pitorro (Puerto Rican moonshine). This blend of cultural authenticity and humor created a moment that resonated far beyond the music itself.

View this post on Instagram

A post shared by The Tonight Show (@fallontonight)

Exclusive Events

Bad Bunny didn’t stop at TV. He teamed up with Spotify to host a private event called De parranda con Benito! in Puerto Rico. Fans enjoyed live music, traditional food, a domino tournament, and cash prizes. To top it off, Bad Bunny himself made a surprise appearance to perform and express his gratitude for the album’s success.

View this post on Instagram

A post shared by Spotify (@spotify)

Adding to this, he announced a massive residency titled No me quiero ir de aquí with 30 shows in Puerto Rico. Astonishingly, he sold over 400,000 tickets in under 4 hours. This incredible demand showcased just how much his fans value his music and the experiences he crafts around it.

RELATED: Are Bad Bunny and Gabriela Berlingeri Back Together? Fans Spot New Clues!