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Bad Bunny just turned Puerto Rico into Tinder’s hottest travel destination
When Bad Bunny announced his historic No Me Quiero Ir de Aquí residency at the Coliseo de Puerto Rico, fans expected sold-out shows, tourism spikes, and headlines. What nobody predicted was that Benito would also set Tinder on fire.
According to exclusive data from Tinder, mentions of “Bad Bunny” in bios have surged nearly 13% worldwide since the residency was announced in January. Interestingly, men are leading that charge, with almost 200% more mentions than before, suggesting that shouting out Benito has become a new digital icebreaker. Whether it’s to find a concert buddy, flex a ticket, or just signal good taste in music, “Bad Bunny” has become prime swiping currency.
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Puerto Rico itself has seen a major Tinder glow-up. Swipes on the island have jumped by 35% since July, with the trend peaking on show nights. Even more telling is the boom in Passport Mode, Tinder’s feature that lets users set their location anywhere in the world.
That’s up a staggering 52% for Puerto Rico, turning San Juan into one of the hottest “virtual travel” destinations of 2025. And it’s not just Americans logging in from afar: the biggest virtual visitors are coming from the Dominican Republic, Colombia, and Spain.
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The Bad Bunny effect doesn’t stop at bios and swipes. On Tinder’s Spotify anthem feature, where users pin a song to their profile, Benito dominates in Latin America. He’s the #1 artist for Tinder users in Mexico, Spain, and Colombia (excluding the U.S.), with residency-era tracks like “DtMF,” “BAILE INoLVIDABLE,” and “NUEVAYoL” topping the list. In other words, even the soundtrack of swiping is pure Bad Bunny.
The residency’s pull extends far beyond dating apps. With 30 sold-out shows at the Coliseo de Puerto Rico José Miguel Agrelot, the island has welcomed an unprecedented wave of tourism. Discover Puerto Rico projects an economic impact of over $200 million USD, calling the figure conservative.
Nearly 600,000 visitors are expected over the course of the residency, driving hotel occupancy to record levels, up to 70% in peak summer and 20% higher in September compared to last year. Hotels sold out within weeks of the announcement, and some fans booked accommodations as far away as Ponce and Rincón to secure a spot on the island.
Flight searches to Puerto Rico spiked by 12%, with airlines adding extra routes to meet demand. Local businesses, from restaurants to souvenir shops, have reported double-digit sales growth, and ride-sharing apps have seen record usage on concert nights. Thousands of temporary jobs in hospitality, transport, and event staffing have been created, transforming the residency into a cultural and economic lifeline for the island.
Bad Bunny isn’t just boosting the local economy; he’s sparking connections, digital flirtations, and maybe even a few long-distance romances. As Benito himself might say, “No me quiero ir de aquí,” and judging by the influx of tourists, fans, and virtual admirers, nobody else does either.
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