Bad Bunny’s Best Fashion Collabs

Bad Bunny isn’t just one of the biggest music stars around. He is a fashion icon. Over the years, he’s teamed up with some of the most influential brands, proving his impact goes way beyond music. From glow-in-the-dark Crocs to cutting-edge high fashion, every campaign he dives into becomes a cultural moment. His style is unpredictable, playful, and constantly evolving, just like his sound.

Here’s a look back at all the major fashion collaborations that have cemented Bad Bunny as a style icon.

Calvin Klein (2025)

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Just a few weeks ago, Bad Bunny became the latest face of Calvin Klein, and the internet couldn’t get enough. The campaign, shot by Mario Sorrenti, generated $8.4 million in media impact value in just 48 hours. Benito posed in the brand’s new Icon Cotton Stretch Boxer Briefs, with images capturing him from multiple angles, highlighting his tattoos and toned physique.

Adidas (2025)

Bad Bunny and Adidas have been teaming up for years, but in 2025, they took their collaboration to the next level with the launch of the Bad Bunny x Adidas ‘Ballerina’ sneakers. The shoes captured two of the hottest sneaker trends at the time: thin soles and retro aesthetics, creating a style that felt both fresh and nostalgic.

The design was sleek, available in two colorways: Blanco Off/Negro Core and Negro Core/Blanco Tiza. The details made the shoes unmistakably his. The word “benito” was printed on the side, and the size tag was placed on the heel, a signature move in his Adidas collaborations. The materials blended textile, suede, and leather, giving the sneakers depth and texture while keeping them practical for everyday wear.

Adidas x Messi (2024)

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When Bad Bunny teamed up with Lionel Messi, it was a moment that felt almost too big to be real. In October 2024, they launched the Adidas x Messi collection, bringing together two global superstars from different worlds. The collection reimagined Adidas classics, giving the Gazelle and the F50 a fresh new look that reflected both Benito’s and Messi’s styles. Benito wanted to give the designs a vintage vibe, drawing inspiration from an Adidas shoe from 1949. The sneakers showcased earthy brown tones, an ‘X’ stripe on the heel, and blue accents that paid homage to Adidas’ heritage.

Gucci Valigeria (2023 & 2024)

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The rumors about Bad Bunny and Kendall Jenner had been swirling for months, and then Gucci gave them the perfect way to go Instagram-official. The Gucci Valigeria campaign, shot at an airport, featured the couple posing with Gucci luggage, walking through the terminal, and even playing around with a luggage cart.

Benito looked effortlessly stylish in a long black coat, black pants, and sunglasses nestled in his curls, while Kendall kept it classic in a white polo, black sweater, and sneakers. The campaign was intimate and playful, showing them navigating the airport together, a place that can make or break relationships.

Months later, even after their breakup, Gucci wasn’t done with them. In 2024, they returned for another Valigeria campaign, this time featuring pieces from the Gucci Savoy collection with fluorescent accents and reimagined travel accessories. Whether they were together or not, their presence in Gucci campaigns proved that Benito’s influence wasn’t tied to any relationship; it was his own.

Jacquemus (2022 & 2024)

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Bad Bunny’s first collaboration with Jacquemus in 2022 was a moment that broke all fashion norms. The Le Splash campaign featured him in playful and gender-fluid looks, from a baby pink mini dress to citrus-colored slouchy suits and even pastel blue heels. The campaign, shot in Miami, showed him lounging by the pool, spraying himself with a hose, and casually sitting on a jet ski, completely naked except for the sneakers.

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Fast forward to 2024, and Benito was back for Jacquemus’s Les Sculptures campaign, this time going all-out high fashion. The looks were bold, avant-garde, and sculptural. One standout outfit had pants that extended into a clam-like shape around his midsection. Another featured him in a half-skirt, half-pants design in a striking red.
Jacquemus and Bad Bunny were the perfect match—both eager to experiment, push boundaries, and challenge traditional fashion rules.

Crocs (2020)

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Before launching all those high-fashion campaigns, Bad Bunny did something no one expected: he released a collaboration with Crocs. The Bad Bunny x Crocs Classic Clog was a first for the brand. The clogs glowed in the dark, had custom Jibbitz charms shaped like bunnies and stars, and were designed to evoke a nostalgic, galaxy-inspired journey.

For Benito, the collaboration was a no-brainer. He loved the brand and was thrilled about creating something fun and personal. He mentioned that he doesn’t believe in limits, which was exactly what Crocs represented for him. The shoes sold out almost instantly, proving that if Bad Bunny’s name was on something, people wanted it.

Bad Bunny has made fashion an extension of who he is. Each campaign he’s been part of tells a different story. The thing about Bad Bunny is that he doesn’t just follow fashion trends, but he creates them. He moves between high fashion and streetwear effortlessly, always keeping people guessing. Whether he’s wearing a pink mini dress or launching the next must-have sneaker, Benito isn’t just influencing fashion. He’s rewriting the rules.