Social Media Guru Andrea Casanova Is Helping Clients Go Viral

The one thing that every successful social media influencer has in common is that they’re great at telling their own story. For businesses, brands, and other clients, the need for master storytellers who are able to connect with target audiences in the digital space is at an all-time high.

This is the story of one of those master storytellers, Andrea Casanova. Born in Venezuela, Andrea migrated to the U.S. as a teenager, landing jobs in the viral marketing realm after offering her services for free.  After proving herself time after time from one client to the next, Andrea has grown her business to reach the top names in tech and media. 

In 2020, she accomplished this after deciding to go solo and open up her own viral marketing agency, growing as an educator on multiple platforms, and strategizing for brands like TikTok, Amazon, Universal Music Group & more. She’s now expanding her business, while also holding the doors open for other Latines to grow in the industry. 

For more entrepreneurial success stories like Andrea’s, check out more from American Latino or LATV’s Jefa-centered show Pinkafé.