About

Built by Latinos.
For Everyone.

What Makes LatiNation Different Starts With Its Founders

LatiNation was built by creators, not executives, and that’s what sets it apart. Co-founders Bruno Seros-Ulloa and Andrés Valencia met as interns at LATV over 15 years ago and have been shaping culture from the inside ever since. With backgrounds as producers, writers, and performers, they came from behind the camera, and that creative foundation defines everything LatiNation does. Their experience as bicultural Latinos fuels a media company that speaks authentically to English-dominant and bilingual audiences. Under their leadership, LatiNation has become more than a media brand.
It is a cultural force, bold, inclusive, and built to connect a new generation of Latinos.

Andres 
Palencia
Andres Palencia
co-founder, CEO
Andres 
Palencia
Andres Palencia
co-founder, CEO
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Bruno Seros 
Ulloa
Bruno Seros Ulloa
co-founder, CEO
Bruno Seros 
Ulloa
Bruno Seros Ulloa
co-founder, CEO
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We Are LatiNation

LatiNation is a media company built by and for the new Latino mainstream. We create unapologetically authentic content that reflects the voices, identities, and passions of English-speaking and bilingual Latinos shaping culture today. Our audience doesn’t want labels or translations. They want to be seen, heard, and understood. That’s why we build content for Gen Z, Millennials, and creators who live the culture and bring it to life every day.

Our team reflects the identities we elevate on screen, including Afro-Latino, LGBTQ+, empowered Latina, and first-generation experiences.

From Foodie on the Go with Chiquis to Latinidad and The Q Agenda, our programming is rooted in real representation, not tokenism.

A Platform That Delivers

We are not just a network. We are a 360-degree media ecosystem built to drive cultural impact.

We partner with brands like Red Bull, The Shade Room, Hola! US, and Entravision to bring cross-cultural storytelling to life.

300

Hours

Enjoy hours of fresh, English-language content every month across CTV, FAST, digital, social, and our own app.
46M

Reach

Connect with 46 million unduplicated Hispanics - 70% of the entire U.S. Hispanic population.
5M

CTV viewers

and a growing social footprint that fosters genuine connection - not just impressions.

At LatiNation, identity is not a trend. It is our foundation.